The USPS is going to release a three-stamp souvenir sheet with a lenticular motion effect along with its five-stamp set called The Art of Magic. The Art of Magic souvenir sheet will have three similar stamps depicting a white rabbit in a black hat. The rabbit will pop out of the hat by rotating the stamps.
All stamps in this new set along with the five stamps printed in panes of 20 are non-denominated (50¢) forever stamps. The lenticular technology is not applied to the Rabbit in a Hat stamp in the pane of 20. The stamps will be officially released in Las Vegas on 7th August. Greg Breeding designed the stamp while Jay Fletcher worked on illustration and typography. These would be the first US stamps to feature a lenticular effect. A transparent rigid plastic overlay changes the viewer’s perception in such a way that still objects seem to be moving.
Great Britain had released Thunderbird pane of four stamps in 2011 using lenticular technology. Similarly, Jersey had released a £3 Man of Steel souvenir sheet in 2013, Hong Kong had released $20 Buses souvenir sheet in 2013, and Canada had released a Star Trek souvenir sheet of two $5 stamps in 2016 using the same technology. Some high denomination US stamps have a hologram with a 3D effect, like the four stamps in the 2000 Space souvenir sheets.
Image Courtesy: USPS